Number One Best Selling Author of “Your Marketing Roadmap”, Liz Papagni is a leading Brand and Marketing Strategist and CEO of Marketing Initiative Worx. Inc. As a marketing expert, she has launched and propelled brands like Seneca Foods, Kaiser Permanente, Toshiba and Hyatt. She works with small business owners to Fortune 500 companies, with a passion for helping emerging companies develop a killer brand strategy and marketing plan to find success.
With her strategy first philosophy, Liz collaborates with her clients to help them develop their distinct market position, brand value and a marketing road map to take their businesses to the next level. For examples of her branding and marketing tips and how-to’s, see her Marketing Insights blog.
As an entrepreneur, business owner, mentor, wife and mom, she has much to offer as a
conference and event speaker. From women’s groups to expert panels and Vistage
presentations, she has experience speaking to a variety of audiences.
Your Company Brand: If, when and how you should refresh?
You’ve built a great company. Your customers love working with you, and you have big plans for more continued growth. But maybe you have a nagging feeling the brand you built doesn’t fully represent your current company’s mission and vision. Maybe these things have changed and grown over the years, and you feel it’s time for your brand to grow with you.
You are not alone. Companies of all sizes have faced the struggle. After all, your brand is the ambassador for your products and services. If your brand doesn’t mesh with your company culture, your buyers will start to notice, even if you’re still experiencing adequate sales.
When is the right time to refresh or rebrand your company? How can you change the face of your company without making it unrecognizable? We’re going to answer these and other questions for you.
In this session, you will learn:
- Which triggers indicate it might be time to refresh your brand
- Why a brand refresh may be your only solution to continued growth
- What the brand refresh process is and the key components to make it happen
- How to refocus your company perception without losing valuable brand equity
- When each component of the brand refresh should occur
- How to manage potential confusion from your most loyal customers
With these questions answered, you can begin the process of rebranding or refreshing without losing your core identity. Are you ready for your brand facelift?